. but this president, if i am david axelrod -- he just won an election, stephanie cutter, jay carney, president obama, if i am them, i am embarrassed. i will tell you why, they knew no boundaries when it came to lying and demonizing, slandering, smearing, besmirching, attacking and a nice guy. whether you agree with him or not, and that tells me he has set the bar so low that people are going to try to out-do him. this is only going to get worse. you killed somebody! that to me, if i am those guys, i am embarrassed about how they had to win. it is not ugly, it's dirty, ugly and mean. >> that's one thing that is going in our favor. the media has not covered itself with joy and honor throughout, throughout obama's term. i think the alternative media is getting bigger. it's something we have to think about for the future, not only with our big comeback in 2014-- >>> you don't give up, do you? >> it's a ray of hope. but in 2016, i mean, i do think the primaries went on too long. romney could not start campaigning until june. obama was running ads against romney in ojai no february. and those ads worked.